The latest 20 great ideas

Meet the people behind famous brands and inventions. One 90-second story a day, free to hear for 20 days. Choose a story, listen, then reveal the great idea.

Home & Household

Keep Trying

It took 40 tries to get the formula right, and Norm's customers' workers kept sneaking cans home. The name tells you exactly that.

1:19

Automotive & Transportation

Can't Miss It

A driver hit Sam's black trailer because he couldn't see it. So every one of them got painted a colour you can't miss.

1:30

Movies & TV

Voice Over

A Winnipeg-born Shakespearean actor named Douglas recorded his lines in two days without seeing the film. His calm voice became one of cinema's great villains.

1:39

Restaurants & Food Chains

Third Time Lucky

It failed as "The Aristocrat" and again as "The Blue Ribbon." A secretary in the ad department suggested a third name for Jim's burger.

1:38

Resting stories

Great ideas don’t expire. Supporters can hear every resting story, anytime.

Listen to them all · $10/month